Hi. I'll just come out and say that I work for this company, and NOBODY, not a single one of us, not even managers, thought this was a good idea. My boss described it as an "extremely cringe threatening video" in our team meeting the next day.
This video was not intended for a wide audience. It was only sent to employees. The idea that the "we" was "everyone who works here" was lost on us, and it felt that "we" meant "Leadership"
I don't know why you like the flavor of boots, but it's a taste many of us have not acquired.