I don't know why you're being downvoted, shame is one of the most powerful motivators that exists in humans; I'd put money on it being the most powerful. People who are loudly disagreeing don't understand that "shaming (v.)" doesn't always equate to shame actually being felt in the target of said shaming. The act of shaming loses a lot of effectiveness when you can find a community of people who will tell you that it's not actually shameful and that, "no actually the people shaming you are wrong" because those people will suddenly be your best friends. This can be good thing, homosexuality, or bad thing, nazis. And the internet has made every one of those communities 0 distance from everyone. It's why people who try to employ it cut you off from your support networks.

Shame is so effective when it actually lands that you can never fully deprogram it -- I will live with my Catholic guilt for the rest of my life.