I'm finding it curious that everybody here seems to be overlooking this.
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(I think the thread is too deep and preventing me from replying directly to child post)
I posted here[0] a link to a video with pretty good commentary, speculating on and critiquing their strategy.
To paraphrase it, they are not necessarily banking on operational costs being dwarfed by casino revenue in and of itself... but that Kick will yield exposure and drive more people to their gambling platform overall. He is also skeptical and fairly unconvinced that it'll be a slam dunk venture for them.
[0] https://news.ycombinator.com/item?id=38935436