yes encoders are special purpose hardware mostly unrelated to AI
for consumers they tend to overlap because they way to get a good encode is to buy a good graphics card which might be more expensive due to AI and before that crypto
through on server center there are special purpose encode PCIe cards I think, through the ARM CPUs might also be an option
as a side note because people mix it up all the time Twitch is owned by Amazone but a distinct legal entity which has to pay Amazone for any AWS/Server stuff they use in the same way as other customer