I personally switched to youtube* for the streams I watch, since twitch's ads can be really disruptive. Not to mention they used to be ad-free for prime members, while at the same time the ad rolls became longer and longer.
Every streaming platform seems to be converting to adding ads on top to cover the costs. Disney+ just did it for my paid membership - which I cancelled
People need to stop paying for a service and then also paying with their time via ads. Desperate moves like this make me wonder if these companies are regular greedy/shitty or if they're reading from the playbooks of cable TV early 1990s.