A 35% cut indicates something with the business is fundamentally wrong.
EDIT: I apologize for the completely unintentional derail.
Jokes on them, that's how its always been.
It's not foolish to imagine the world could be better.
While yes, so called "anti-work"[0] movement (or if you're from the early 2000s, the occupy wall street movement would be of similar philosphical values, for example) uses this term rather often, it derives from the work of the Ernest Mandel[1][2] based on his work in which he used the term to describe the latter stages of capitalism post WWII as he saw it, and how it inevitably would end up in deep inequality and power concentration, to paraphrase the thesis.
As far as "its always been that way" goes, I can't speak for all of the past, but there are clear models in the present that show it doesn't have to be that way. Norway & Sweden come to mind, for example.
[0]: Orewellian term at its best. The movement isn't actually anti work, much like luddites weren't anti technology. This label is attached by and large to people who are centered around ideas related to equitable wealth distribution in society & more worker rights, namely. They don't actually profess to be against work, as far as the movement goes. Individuals may vary. Never the less, its clear doublespeak.
[1]: Notably, a socialist. Wrote the book Late Capitalism (https://www.goodreads.com/en/book/show/931838)
[2]: The term was then popularized by Fredic Jameson, another socialist, though his critique was centered around the culture of post modernism and capitalism intersections: https://jacobin.com/2023/04/ernest-mandel-marixism-late-capi...
In practice, technology and some major events have prevented this from happening. The modern left-wing view is that we have run out of new frontiers to exploit, so the capital class will (has) return to reducing labor costs with more extreme measures among other tactics.
With recent events like a major labor shortage (or future one due to declining population) in the developed world, climate change, a stagnation in productivity per person, gig economy emergence, and widespread privatization being viewed as very destructive; this idea has gotten more popular. Part of this is driven by some companies, especially in tech, having manic levels of optimism about frivolous things.
Personally, it kind of sounds like Malthus. But it is hard to deny that we are in a slump of sorts and that startups that sound like scams appeared to be more common for a while.
Capitalism means competition. Competitors mean reduced profits. As we get into the later stages of the game, that pesky competition aspect comes into play and firms do whatever they can to worm their way out of its consequences.
As profits inevitably fall, firms flail around doing whatever they can to maintain them and cause all sorts of misery for employees, customers, and the world at large. Increasingly brutal exploitation of workers, rotting product quality, all sorts of shenanigans with regulatory capture and rent-seeking as firms try to avoid competition and the need to sell a quality product at a competitive price.
[1] https://en.wikipedia.org/wiki/Tendency_of_the_rate_of_profit...
Unfortunately, growth is hard, and it slows down. Over time, providing meaningful improvements to the lives of the participants in the economic system fails to keep up with the demands of growth, and you start to see the system going full ouroboros, consuming all the positive impact its created in the lives of its participants in a downward spiral of exploitation and value extraction until there's nothing left. The period of time after the inversion from "making people's lives better" to "making people's lives worse" is "late-stage capitalism", equivocating it to cancer or other terminal diseases.
Personally, I'm more of a "threshold events" theorist, and that enshittification is just reversion to the mean, but that's the pitch.