AMD and Intel GPUs do not have the software ecosystem for AI workloads that Nvidia does, though AMD is rapidly improving. Nvidia has had an effective monopoly on the AI hardware space for the last year or so, and continues to have an effective near-monopoly, but that won't last forever as AMD and Intel catch up.
The VRAM is one of the largest differentiators of their cards. Sufficient VRAM allows you to run huge LLMs like 65B in-memory, which is orders of magnitudes faster than system RAM + CPU. Smaller amounts of VRAM require swapping between VRAM and system RAM and incur a major performance penalty.
Businesses are fighting to fork over $50k+/card for 40/80GB cards with the same processor as the 24GB consumer cards - it doesn't make economic sense for Nvidia to offer more on the consumer cards, lest they start cannibalizing demand for the enterprise cards.