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Is it?
From the DJIA: can you even name the CEO of 3M? Cisco? Amex? Visa?
I don't think celebrity is a pre-req for being a CEO. And as OP suggests, it could even be a detriment.
You can level a lot of criticism at Jeff but I don't think this one applies.
Indeed, positive audience sentiment has an expiration date. He rode the wave too long, perhaps, but it is hard to know when to stop. All ongoing media productions (e.g. TV shows) suffer from the same problem and question of when to keep going and when to move on.
So even if it was a longstanding thing, pushing the content toward a more millenial/gen-z audience is still a new direction and risk.
In the end, the biggest factor was the dissonance between his warm, cozy "all in this together" messaging combined with grocery price hikes and news like this coming on the other side of it all: https://www.blogto.com/city/2022/11/loblaw-report-profit-foo...
I did reword my comment though, because I don't agree Jeff is a "celebrity" as much as a "public" CEO.
Ironically my previous partner works there and she didn't know anything about the company prior to taking the job so me not even getting a reply to my application was a jab. I've always seen twilio in a positive light they do some really interesting work.
I live in the city of their HQ. I have no clue who the people mentioned in this thread are either but it makes sense that they'd see the CEOs in a positive light with how much positive I hear(d) about the place.
1. Jack Dorsey. Founding era, founding engineer, forced out when Twitter was ~30 employees because he had no management experience.
2. Evan Williams. Growth era. Another founder, but one who had past experience dealing with hypergrowth, getting companies acquired, and working inside a big company.
3. Dick Costolo. Maturation era. Adult supervision, he's the professional CEO hired to manage Twitter because both of its previous CEOs were really startup people.
4. Jack Dorsey (2). Came back after gaining some political savvy and learning how to launch a boardroom coup. Founded Square in the meantime and got a bunch of experience being CEO of another company. Also famously the guy who shut down the Jan 6th insurrection by blocking the sitting U.S. president from Twitter.
5. Parag Agrawal. Caretaker; Twitter was in trouble by then and Jack Dorsey was either forced out or decided it was better to die a hero than be remembered as a villain.
6. Elon Musk. Bought Twitter in a fit of insanity.
7. Linda Yaccarino. Glass cliff. Installed as CEO so that X's eventual demise is not Elon Musk's problem.
