The key part is that it's a private company offering something that is opt-in. If the federal government mandated it, it's almost certainly a 10th Amendment violation (via commandeering). It would also effectively make the currently de facto second class citizenship of those who entered without inspection including DACA recipients into de jure second class citizens and under current law, for life. It would fall squarely into the small part of the opinion landscape in the US where both the right and the left would have reasons to hate it.