Is this is sincere question? Or just thinly veiled marketing that you have a feature that a radio doesn't? Because you have to admit that a simple radio is absolutely your competition. If you have features that people should know about that make your solution the better one, just state them.

Marketing works when it is simple, concise, and honest: "I have product X that resolves problem Y, with features Z, and want people to be aware of it."