They actually claim that they focus more on family, less focus on self, also adopting more spiritual pursuits…whatever that means.
Without reading too much into it, let’s not deemphasize family rearing importance to society in order to emphasize the need to fill some equality gap. The source of which could be complicated [1][2]
[1] https://www.neonarrative.us/p/no-matter-how-much-parenting-d...
[2] https://ifstudies.org/blog/equal-not-identical-in-sharing-fa...