Nobody cares about being "extremely greedy" if the company succeeds. If the "extremely greedy" CEO negotiates hard on the company's behalf and gets price concessions from vendors and drives high profits, nobody is going to be lamenting about how it's not "respectable" when they're cashing their fat bonus checks.
On the other hand if the CEO leaves money on the table and doesn't negotiate hard because he's afraid randos on the Internet will call him "greedy" and subsequently profits fall and the company has to lay off thousands of people, nobody is going to pat him on the back and commend him on being "not greedy" and "respectable".