why not? it works, it has industry wide support and a huge range of products, and it's safe without excess need for shielding and isolation. it's closer to the actual operating range of most equipment, so it produces , in most cases, less intrinsic need for shifting voltages around, and the wiring that would get substantially smaller is already near size limits for dealing with vibration and harshness.

aside from trying to get closer to the operating voltages of whatever arbitrary energy pack we're specifically talking about , what's the point? if anything it would just wreck any hopes of cross-industry compatibility for a long time for very little manufacturing efficiency gains or energy savings.

tl;dr: the vast majority of car 12v is lights and logic, and they're closer to 12v than 200v in the vast majority of cases.