An unrelated example is that, at Target stores in the US, there are these (paper) notebooks/journals/diaries that have writing on the front that label them as such. The designs are really nice, but the labels make it ugly - as many people who chose not to buy the product will say "why do I need it to say journal on the front? I know it's a journal" and "I don't want to use it as a journal... I want to use it as a cookbook!" In this way, the reviews self-select only for people who don't care about the labels.

They should really have antireviews where people can write why they didn't buy the product. It would give sellers some kind of signal that there's an issue with their product or its documentation causing people to avoid it.