Maybe the business models around creation need to be revisited such that interested parties pay for the creation of a product and not distribution of a product.
Where periodically at each stage of that creation you are getting continued buy in that what you are creating has a market demand that will fund its continued creation.
If you are an indie game developer maybe that means making a demo which gets enough interest to fund you spending the time and resources to make a full game, with no expectations for further revenue post-creation, but with its success meaning your next project is even easier to fund the development of and a comfortable lifestyle rinse and repeating.
