Then why did he lay this trap? Again, this wasn't an accidental discovery, he knew or suspected he could get this publicity by going to war against his "publisher". I'll be honest, everything about this screams "bad faith" to me. Amazon didn't do anything that any other company wouldn't have done. Arguably-slightly-flawed-but-still-fine returned junk goes on the shelves of every store in the world. This is the only guy who planted bombs in it.