Yeah, I think Golds and CrossFit could benefit, at the expense of places like 24 Hour Fitness, which are more about losing weight (IMO).
I agree there appear to be non-trivial side effects to these drugs, and I certainly won't be first in line to try them out. But I expect that they will be refined substantially, and that elimination of side effects will be a key goal. For example, if the drug can be administered via pill instead of injection, it would be easier to do a lower, steadier dose, which presumably would mellow out some of the side effects. Pharma companies undoubtedly see the huge pot of gold at the end of the rainbow and will do whatever it takes to get there. The best drugs will likely always be more expensive than the earlier generations, which will be used by larger portions of the population.
But to the extent that tastemakers are the elite, I think we'll see a cultural change regarding desirable traits even if mere mortals like me aren't on the medications. The change will accelerate as the drugs become cheaper and more available to the masses.