Yeah, it's a pretty big untapped market! Did you tell them that they can get $40k from the government and replace all their paper files with iPads? It's the new hotness.

Caveat: You can throw out any data points if those providers are part of a larger healthcare network that makes all the decisions for them about what software to buy. For example, if the doctor is part of Blah Blah Medical Group and they're (probably begrudgingly) forced to use something like Relay Health, then they've essentially offloaded that decision to an administrator somewhere.