The best thing we can do for the web at this point is talk to our politicians about the incredible power that Google and Apple wield. They either need to be split up, or their platforms entirely opened up to competition via standardization [1], first class third-party support [2], no more preferential dogfooding [3], and no more ad sales protection rackets [4].

[1] Google no longer unilaterally pulls on web standards. Google and Apple adopt a shared, first-class standard for native app development. Web gets "as native" APIs.

[2] No requirement of app store for distribution. Web installs and web as native. No scare walls or hidden-in-the-settings feature flags. The browser runtimes have full extension support with no removal of hooks necessary for eg. adblocking.

[3] First party apps are not defaults, not preinstalled, and more importantly, cannot re-assert themselves as defaults.

[4] If someone searches for your company or product by name, or a 1 edit distance variation, competitor ads can't show up before your website or app.