My workstation runs all the time and I don't care that it consumes this 100$ of electricity a month. Who cares about amortisation of new hardware? New, shiny is new, shiny. There are some large, expensive server machines running my software? I don't see the bill, so the costs don't apply to me. There are dozens of engineering hours required to even partially understand how the final product should look like. But an already well fed software engineer doesn't think that every minute of his life is precious and it costs way beyond the price of his dinner cheeseburger.
Such is the fallacy of "Software engineering is free"