Apple is all about a controlled pleasant experience, it doesn't matter if it doesn't give you shiny new things; most Apple customers don't even know those shiny new things exist, so they keep spreading the word that "Apple is so easy and simple."

The idea of having an unpredictable LLM in the ecosystem is Apple's worst nightmare. I bet they will overly restrict it to the point that it stops being a general purpose LLM and becomes a neutered obedient LLM that always acts according to Apple's rules.

Also, it doesn't help that ALL the authors of this Apple paper are chinese. It raises questions about how Apple will handle political debates with its LLM.