That's not saying they don't serve a purpose or don't influence the culture, just that their title is a bit Orwellian and "Be Right A Lot" is a pretty shitty principle for any culture.
I think my main criticism of Amazon would be this point:
> Some companies rely on metrics which they do not quite understand. Metrics are proxies for their in-world representations, not actual factual truth indicators.
Not just in the literal sense, though I do think Amazon labors over metrics more than any other company I know, but in the corollary sense that process a means to achieve a goal, not the goal itself.
So many times with Amazon and management that comes from there they really only know the Amazon process without understanding why any of those things were done in the first place. They're the proverbial cook cutting the end off a roast because their grandmother's pan was too small 50 years ago.
This happens at all software companies but Amazon seems to be all about process over people and generate managers who know the process even if they don't know why it is the way it is.