> The study reveals that novel technology attracts early adopters, 'techies'. The 'normies', for lack of a better term, will watch what 'techies' do before committing because moving costs are higher for non-technical users.
Yeah well, this is not what happens with social networks, like, at all. The idea that somehow 'techies' were going to draw critical mass to the Fediverse doesn't sound plausible to me.