Yes, it required me to chat with a bot to do the process. It could have been a form but some of the choices for which recalled products and how many of each recalled product would have likely made the form rather convoluted.
Chat bots like this, where basically they're executing a wizard type questionnaire seem totally reasonable to me. It's approachable to a wide audience, only asks you one question at a time in a clear way, and can easily be executed on a mobile device or normal computer.