I disagree with the latter notion. If you hold the rights to something, it should be
you who gets to make the shots on how - or whether or not at all - you would like to monetize said thing.
Perhaps you plan on taking a break for a couple of years and then sell the item again?
Just because someone else really wants your item, does not automatically give them the right to access it or make it available to others, if you as the rights holder disagree with that.