You should start by putting your website in your profile at the very least.
If you cannot get users to stick, no amount of front page Reddits and newspaper mentions will save you. Even though organic traffic is consistent, even that levels off after a while, is hard to obtain, and is dependent on having a massive number of pages with unique content.
This app feels like something I'd just skip by, though maybe the experience would be much better if I were sent a song. But just getting there directly, there isn't much to do. There's one song to play, which is cool, but how do I find more?
Check out some of the SEO/SEM sites like seomoz. SEO is very important. Link-building is also important. Look at getting some reciprocal links or at focusing on a specific niche within your site and really trying to develop a core audience around a few musicians/genres in order to get that "critical mass" of interest. Contact other sites in your space and figure out how you can get them to write about and/or drive audience to you. Hold contests. Build widgets. There's no silver bullet (for most of us).
Knowing the type of user that is attracted to your site is also very important. That will really help you narrow down what kinds of sites and techniques you should be using to capture more audience. Do you have a lot of kids on your site? If so, seek out affinity sites. It will be much easier for you to convert that audience to your product. Use sites like Quantcast to discover sites like yours that have traffic. Learn from the successful sites and employ their tricks (are you asking every user to invite their friends when they sign up? if not, you might be missing out on new users).
And, as always, be patient. My website is a little more than 2 years old and we've gone from 1000 visitors/day to 100k+/day. And even now it's still one of my primary tasks every day (figuring out new ways to get word out and encourage inbound traffic). You should be spending several hours a day working on this stuff.
This totally mangles a user's history... after just a few minutes, every entry in my history was fanpop, which I was not at all happy about. I'm sure this upsets others too and there are ways around it (iframe within an iframe, for example, which doesn't affect history). Just FYI.
The SEO point is a very a good one, especially for a site that is (probably) very JavaScript-heavy. More than just your site's own tagline, you can optimize for keywords such as "social music," "music sharing," "music community," etc. I just pulled these off the top of my head -- I recommend spending some time with the Google Keyword Tool ( https://adwords.google.com/select/KeywordToolExternal ) if you haven't already.
With a social music site that's based on upvoting, you also have a tremendous resource that sites like Last.fm don't have. Beyond just allowing people to friend each other like all the social networking sites do, you could introduce a feature along the lines of "Other people who upvoted this song also liked..." as a good way to add immediate value for a new user who has just joined and voted up a few songs, but hasn't added any friends yet.
For starters, are you partnering with any other companies? I think the synergy of having working relationships with other companies are a great asset since they will actively promote you while you promote them and so on.
Secondly, do you have any viral aspects / proposition for your site? I haven't seen it so I can't tell.. But if you positioned yourself such that a small niche group must have and use your site then I think that's a great start since the group will be self-replicated the newly spawned groups will self-replicate more, hence viral.
Thirdly, have you looked at the discoverability of your site? Look for patterns of how your users are finding you and how they are not.
Last, SEO is the hot term for these days and I think for a good reason. Imagine if I did a google search for something related to music and your social website always shows up as #1 / #2 in the search results? I have a lot of ideas on how this can be done.. but I guess I'll try it out on our stealthy startup first.. and if it works and we become widly successful then I will defintely blog and share about it. =).
1)Video content never fails to resonate with users, it would be great for artists to embed their existing online video content somewhere on your site. 2) Do any of the artists have their own groups on Ning? Can you create a loop somehow? 3)Do the artists have flickr groups? Are they on tour, can you integrate their Dopplr profiles if they have them? 4)Geographical info mashup? Where is the music coming from? Where do the artists live? Can you figure out how to provide information regarding gigs? 5)Take the blog more seriously. Maybe don't hide it? Blog more often, mention music related links and stuff that may not directly concern the site. Maybe you should think of the blog as the marketing? (feedback loop again)
I could continue but I'm not sure if I'm on the right track here. I look at everything with a marketing/social engineering prospective, I don't write code. Let me know HackerNewsCommunity and I'll give it some more thought.
http://www.kaushik.net/avinash/2007/11/blog-metrics-six-reco...
By measuring well you may find some insight that'll help.
The jist of the examples is that readers (apply to users) are acquired one at a time. Digg, stumble & such are not going to give you a massive spike in users. Nothing probably will. Its about momentum.
Anyway, maybe you will find some answers in analytics.
Building out a customer base for the sake of increasing numbers leaves too many open questions. Building one for a specific purpose, however, (e.g. increase ad revenue, subscriptions, user-relationships) can help shape the direction of the site's development. It is much easier to increase the volume and stickiness of your audience if you can give them a purpose to look forward to.
That said, the nature of your product should dictate this direction. If you are selling a specific product, consider what modifications and accessories will complement the original product, and to what extent that will draw back loyal users.
Why should I buy an iPod? Because I am confident that I will enjoy engaging with it, look forward to the next model, and that I will be able to relate with my friends about it (consequently encouraging friends without one to get one). Engagement is more important than ownership.
In terms of social music networking, consider what ways that you can allow your users to engage with one another through the product, and to give them some agency over the process.
You have two options. Work on more traffic or, and this is FAR easier, work on your conversion rate. Get more of those fewer visitors to sign up and you get the same result.
