They're physical things, interacted in the physical world, without any way for the companies involved to claw back the content, or to data-mine the scrapbook, your albums, etc, for listening data and such (though I imagine a smart TV with a mic will try).

That's a good direction to see movement in. They're not doing "online scrapbooks" or something. And given the long standing records of "What you said 15 years ago online is used to ruin you today," ephemeral, or "not online in the first place," makes a lot of sense.

I'm certainly glad my entire school experience wasn't logged in great detail...