Hasbro to Cut 1,100 Jobs as Weak Toy Sales Persist (opens in new tab)

I look at the closing of FAO Schwartz or Toys-R-Us and recognize that the kid consumer has also moved on from physical tangible goods to virtual digital goods. Either that, or China has become extremely efficient in drop-shipping toys directly to the consumer’s doorstep. It’s probably a combo of both. Amazon also has become the new Sears Catalog by sending kids toy catalogs. The demand for toys is certainly still there.

Hasbro has been holding onto brands that kids do not recognize any longer. Do kids really desire to collect Monopoly in every flavor imaginable? (Mario Monopoly, Costco Monopoly, Fortnite Monopoly, etc)

I think Hasbro is run by adults who don’t know kids just by what I see when I shop at the toy section at Target or Walmart (the new replacement for Toys-R-Us). Hasbro should take a lesson or two from Lego.

The article gives not a hint that "Weak Toy Sales" are a problem for non-Hasbro toy makers.

And a trivial web search found a Business Insider article from July - stating that Mattel was betting big on their just-being-released "Barbie" movie, while Hasbro was de-emphasizing Hollywood.

Sounds like the headline should be "Hasbro's Bad Business Strategy Leads To Big Job Cuts".