Yes, because I can tell them to fuck off from harvesting all my data and have an easy, legally enforceable way to tell them to delete whatever data they've harvested off me. I've reported a few websites that have done shady shit with the cookie banners and even saw them get some fines, so I'm perfectly happy that companies can't hoover up any and all data about me that they want to feed the pockets of some rich assholes an ocean over.

If a company can't exist without massive privacy violations and personal data exfiltration then they deserve to die.