For example here's a paper 10 years old now: https://static.googleusercontent.com/media/research.google.c... and another close to 10 years old now: https://research.google/pubs/pub43146/ The learning they expose in those papers came from the previous 10 years of operating SmartASS.
However, SmartASS and sibyl weren't really what external ML people wanted- it was just fairly boring "increase watch time by identifying what videos people wioll click on" and "increase mobile app installs" or "show the ads people are likely to click on".
It really wasn't until vincent vanhoucke stuffed a bunch of GPUs into a desktop and demonstrated scalable and dean/ng built their cat detector NN that google started being really active in deep learning. That was around 2010-2012.