When I was reading the benchmarks and seeing how Gemini Ultra was outperforming GPT-4 I thought, "Finally, some competition for GPT4"!
But when I got to that part, that's when I realized that it could potentially be caught in release hell and not actually see the light of day or significant use. Google, for better or worse, has more of a brand reputation to maintain and is more risk averse, so even if Gemini Ultra can, in theory, outperform GPT4, users might not get a chance to access it for a while.