I hate this "tierification" of products into categories: normal, pro, max, ultra
Apple does this and it's obvious that they do it to use the "decoy effect" when customers want to shop. Why purchase a measly regular iPhone when you can spend a little more and get the Pro version?
But when it comes to AI, this tierification only leads to disappointment—everyone expects the best models from the FAANGO (including OpenAI), no one expects Google or OpenAI to offer shitty models that underperform their flagships when you can literally run Llama 2 and Mistral models that you can actually own.