This would be less of a problem if there was more even control on the Chromium side. Right now the vast majority goes the way Google wants it to go, with minor control of what happens via e.g. Microsoft or other developers. If it were more shared it wouldn't be as big a concern that this one giant complicated machine grows ever more. I mean that's basically the reality of Linux in a lot of markets.
Instead of writing new browsers - and getting them easily broken by Google again - we need to focus on stuff like providing an open YouTube mirror, or helping users jam AdSense with fictional data, or flooding YouTube with autogenerated videos… Lots of possibilities really.
Do you have any evidence that this was used internally? Microsoft detractors and the like are the main people using this phrase.
For a lazy Sunday afternoon, go to youtube.com and search "bill gates deposition full"