Or maybe people don't care just about that but instead have a higher ambition in furthering their craft. Be it for joy, some sentiment of "getting better" or whatever. Yeah, sure, most of my days I'm a glorified data converter. I take data in whatever shoddy system and format the customer has it and bang on it long enough so that it fits into our own systems and can be used there.
Does TAOCP help me with that? Well, maybe, mostly no though. I still treasure the parts I've read (I freely admit not having read all of it, but some parts and done some of the exercises) even if from some strict capitalist time = money point of view they probably wouldn't have been worth it.