That's exactly the point. I'm C level, but at heart, I'm a hacker and and engineer, and have been for what, 24 years now (sobering). Reflecting on this isn't a criticism (though we all know how touchy engineer-types can be) -- it's just an acknowledgment. To E-types, firing is loss of job, loss of livelihood, to C-types, it's a reposition of an asset, a reassignment of a resource to a new project. All we're doing here is acknowledging this.