Both can be bad. Even more so when you don't know which party established the idea as bad in the first place.
A purchaser who insists they only see white employees in the office is bad. Anyone that forces their non-white employees out of sight to secure that purchase is just as bad, if not worse.
To play along is to accept the notion, to contribute to it's perceived validity, and to harm anyone who happens to be honest. The result is that people we'd be better off without are pushed upwards in society.