It's not just graphic design. It's customary in military planning to give the commander multiple possible courses of action or COAs to choose from or blend together. But it's a known danger when you're crunched for time that if you plan a "throwaway COA" that's subpar or silly because the boss wants X COAs and you can only come up with X-1, beware. Because there's a chance the boss is going to moth off on the throwaway COA.