Sam has zero charisma. Zero looks. No technical ability. He's not a storyteller. He's not a hype man. He comes off as a mildly surly sloth when he talks.
His actual pre-OpenAI achievements from a product perspective are a joke.
But he was nevertheless "there" for YC and "there" in OpenAI, and a bunch of money was raised, and he's successfully managed to get all spotlights on him at all times, so he's highly visible.
He's like a weird geek following plays from Trumps book: just stay highly visible, associate with any possible win, and be at the center of attention.
Why does it work? Because subconsciously who WOULDNT want to operate this way in life? It takes the least amount of effort compared to many other job tracks or even CEO tracks, and it's become wildly profitable for him.
So the cult of personality idolizing America of today can't help but want their tech Jesus fantasy to work out.