Hmm, my theory would be: don't look for the morally spotless ones, look for the ones with internal consistency, authenticity, and honesty. Everyone shits and everyone fucks, and in business, everyone cares about money (even if for different reasons). Yet when the time comes to discuss these things publicly, most suddenly become goody-goodies. So that's the first kind of lie. From there on out many other lies will follow. So seeing some unpolished views and although I think is good because where there's a lot of polish it's probably not 100% true.