That will get them around the tariffs. I'm more curious how they'll pass the NHTSA & IIHS crash testing.

There's definitely a market for super-cheap cars - Malcolm Bricklin knew this when he arranged to import the Yugo GV[0] (peak sales was 48,000). But BYD has much deeper pockets that Malcolm had, so they may be able to invest in safety, a dealer network, and the market research to produce an EV that Americans will buy.

The pace of new model introductions from BYD may actually work against them - the cars may be regarded as disposable, with environmental concerns over recycling the plastics and batteries. If the Han[1] is only on sale for a few years, to be replaced with an entirely different model, that also creates a brand identity problem. Compare that with Honda who has been selling the Accord since the late 1970's.

[0] https://en.wikipedia.org/wiki/Yugo#In_the_United_States_and_...

[1a] https://www.byd.com/us/car/han-ev

[1b] https://www.youtube.com/watch?v=UNwaeUI4IRw