It's easy to imagine two archetypes
1) The person motivated to make AGI and make it safe.
2) The person motivated to make AGI at any cost and profit from it.
It seems like OpenAI may be pushing for type 1 at the moment, but the typical problem with capitalism is it will commonly fund type 2 businesses. Who 'wins' really breaks down to if there are more type 1 or 2 people and the relative successes of each.