You can only mention the period of time something was developed if NOTHING else occurs at the same time? You can't multitask? Eat? Sleep? Use the restroom?
It took 3 years from the first thought to the start of the marketing campaign. So what?
She's moderately successful and a neat person, don't inject negativity into what is becoming less and less common on the internet, and what used to make it great.
My though was that, for being known for shitty robots, Simone came up with something that really wasn't shitty at all.