That might be because she's Swedish. As a Scandinavian it's always a bit weird seeing Americans staining wood, it's not really something you'd do, unless you're trying to make it lighter. Americans, and the British, loves staining wood, making it darker. That's kinda the opposite of what you do in Scandinavia. You keep everything light, bright and natural (if possible, pine has a tendency to yellow and that not really fashionable).

In the Kickstarter video the wood is painted (and she has sensibly removed the goofy leaves on the sides, which were obviously only going to get in the way).