A use case for what we built is if you have a customer list from Salesforce and a customer list from Hubspot (or another CRM system) - these lists might have been entered manually to each application. As a result they are not 100% the same where they should be the same. Robomerge lets you reconcile one list against another accounting for misspellings, different abbreviations, etc. This is not an easy thing to do in Excel / Google Sheets so we built something to do it quickly, reliably and securely.