Zigbee in general is great. If you want the more expensive stuff, Philips is the leader in that.
And now that Matter support is slowly trickling in, they should all be fully interoperable. Currently it's touch and go if a Ikea bulb works well with the Hue hub for example.
It’s not the same as MyQ here, but Philips (specifically Hue) recently pulled a similar move around requiring accounts. Thankfully it’s not as big of a deal for the HA crowd because the lights can be controlled directly via zigbee, but it certainly caused a kerfuffle in their ecosystem.
