https://en.wikipedia.org/wiki/Phonaesthetics
all about studying pleasant sounding words, big pharma uses it for naming drugs. "Cellar door" was one of Tolkien's favorite phrases, you can see variations and modifications of it in many fantasy settings
>Tolkien, Lewis, and others have suggested that cellar door's auditory beauty becomes more apparent the more the word is dissociated from its literal meaning, for example, by using alternative spellings such as Selador, Selladore, Celador, Selidor
Teensy eensy tiny itty bitty little bit. All /e/ and /i/ front vowels. The mouth is literally closed up. Grand large vast ginormous expansive gargantuan. All /a/ back vowels. The mouth is literally relaxed and open. There are of course exceptions (big, small being notable) but English has a strong tendency in this way with size terms. Big = back and open vowel. Small = front and close vowel. This tendency isn't restricted to English; it shows up across languages in unrelated language families.
One of the classic linguistics experiments is Bouba and Kiki [1]. One of these shapes is called Bouba, and one is called Kiki. As you probably already instinctively know, the one on the right is Bouba, and the one on the left is Kiki. Arabic, Japanese, English, Swahili speakers all agree on this, with like 90% or greater concord across cultures being typical.
And one thing I noticed myself I haven't seen written about elsewhere. Take a look at the letter forms for how we write these sounds. In English: Bouba, Kiki. In Japanese: ボウバ and キキ. In Arabic: بوبا and كيكي. Bouba is written with round glyphs that enclose spaces. Kiki is written with sharp straight lines. Maybe that is just a coincidence. I haven't done a larger sampling than those three writing systems.
Other patterns tend to show up within a language, but not cross-linguistically, and are probably arbitrary associations formed simply because of existing patterns. For example with English:
* gl- : related to light -- glance, glare, glass, gleam, glimmer, glint, glisten, glitter, gloaming, gloom, gloss, glow
* sw- : related to a long movement - sway, sweep, swerve, swing, swipe, swirl, swoop, swoosh
The last three are very fun: swirl, swoop, swoosh. Swirl ends in -rl which literally curls (oh, there's that rl again) the tongue. A swoop ends with a stop consonant. Accordingly, it has more finality, suddenness, than swoosh. So: a bird swoops in to grab its prey. And a bird swooshes by, when it misses that prey.
[1] https://upload.wikimedia.org/wikipedia/commons/e/e7/Booba-Ki...
And, perhaps related, in addition to their regular meaning, a lot of things seem to also have an inherent symbolic value. Like going up/going down, on top/at the bottom, sharp/blunt, clear/foggy, etc.
I think that most people, when asked, would prefer going up to going down, even though they have to push against gravity.
Oh cool, so that is where Donnie Darko got it from ("the most beautiful word in the English language")
I would divide the drug names into four categories based on how they sound:
Obviously a substance: Amantidine, Sildenafil
Generic fantasy names / pronounceable strings with no meaning: Azafen, Clédial, Cymbalta, Desyrel, Edronax, Luvox
Could be Tolkienian, but it's spelled wrong: Sintamil
Could be Tolkienian, but the final syllable is wrong: Elronon, Eskalith, Nardil
Additionally, the two Tolkien characters I had to guess were both kings of Gondor: Minalcar and Narmacil. Their names are in Quenya, while the commonly used names for elves etc. are in Sindarin, which sounds different.
It’s bizarre that I did about as well at getting drug names correct, and I can’t say I’m well versed in those.
There actually was one, Clédial. It caught me out because I was thinking the same thing.
There are a few articles about it but the actual quiz doesn't seem to be up anymore.
But that at least had an explanation: both cheeses and type foundries seem to come from Switzerland.
[0] https://sheep.horse/2019/5/quiz_-_planet_from_doctor_who_or_...
https://web.archive.org/web/20180126014527/https://ikeaordea...
Even the sound effects work!
Kept slipping up on the less known Gondorian kings.
Also if your a filthy casual like me and cba to re-read the Silmarilion, Nerd of the Rings is a, solid YT channel.
(I've read the Silmarillion too much it seems.)
[0] https://www.amazon.com/Introduction-Middle-Earth-Published-W... [1] https://www.amazon.com/Languages-Tolkiens-Middle-Earth-Compl...
but there was a few I just got lucky, Clédial got me because I didn't expect a drug to have an accent.
(and just as baffling)
It got to the point that I was saying "ok this one has to be a trap"
From it's previous home on https://antidepressantsortolkien.now.sh/
I am not a huge fan of Siskind on all things but he has a great ability to explain complex topics simply when he is an expert, and he is on this.
"Three rings to block reuptake of neurotransmitters And to the post-synaptic receptor bind them."
I’ll atone by re-reading now.
The names with tildes in them were giveaways, though.
