That will likely push up demand for the stock in the short-term, thereby the price.
Aside from that, we have never seen a service have 800M users and still growing at the rate that FB is growing and have the stickiness that it has. So there is no telling how big it can get - which is why the valuation is so high.
There is no doubt that over the long term, FB will figure out a way to print money. It's just a matter of time.