It's $25/hour. There are landscapers that cost that much. Our cleaning service costs way more. Is this really a VIP service? Why would they want it to be? Isn't what makes stuff like this interesting that it uses technology to make personal assistants available to normal people, not just VIPs?
It's more about "you too can feel VIP with your personal concierge", and less about "you need to be wealthy to use this service". I will agree that the product positioning isn't 100% clear.
