Listing them all:
- YC startups using Exec - we already know they are, check.
- Videos of people using exec - are you kidding me? The founder of Justin.TV would struggle to make a couple of nice testimonial videos from trustworthy looking people? check.
- Names of people who use Exec - see first point. check.
- Profiles of execs. easy. check.
- Quote from Paul Graham. Should take about 20 seconds to bang out an email. check.
- Quote from Elon Musk. I don't know if he's connected to YC/Khan/etc, but I would be surprised if that was more than one or two phone calls away if that was really needed. That said, any other reputable figure will do. check.
- "Millions of people" - ok, that's not true yet. So change it to thousands of people (probably true already).
"Here's real people testifying about Exec".
Zero doubt that Exec could put together "social proof" that YC companies use and love the service. But that's not their target market, is it? It's not the targeting that this redesign uses. I'm commenting on the redesign. I'm not arguing whether it would be good for them to leverage the YC network on their front page. This redesign doesn't do that.
Incidentally: quotes from Musk and Graham are (I'd suggest) counterproductive. Exec is priced for the mainstream. They're following TaskRabbit's price point. Look at TaskRabbit jobs; they're all bachelors getting shit out of their 4th floor studio apartments or assembling Ikea furniture. Why would Exec adopt a message of "this is a service targeted at the Elon Musks of the world"? How many FT PA's does Musk already have? I think he has some of them in space.
I think you're (accidentally) moving the goalposts.
I like the idea that the founder of Justin.tv can, because of his amazing video powers, generate compelling videographic social proof for any product. Maybe he should sell those super expensive Vertu phones too. ;)
I don't know, you'd have to ask the Exec team.
Me, I think that's a great starting target market. It's not enough as a final objective, but if they can saturate that market, they're in a good position to expand to the rest.
