One huge thing that web gets right is that users of the incremental app do not have to install anything. But the consent banners and enshittification of the web experience really eats away at that advantage.
I also very much agree that native look and feel is not as important as it sounds. I'm wondering if there is some obvious way hidden in plain sight to have end user applications on the desktop without incremental installations. Steam is almost there, getting a new game sometimes doesn't feel like a new installation even when it is.
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